Acero is a true replica of the Swedes' character from ingenuity, industriousness, curiosity, and diversity of thought. These attributes are visible in the designing, producing, and selling of top-quality Padel gear.
The brand is the true definition of authenticity and fits the mantra, “for players by players” designed to appeal to both amateur first-timers and pro athletes.
From Stockholm to the World
About the company:
Industry: Sporting Goods
Headquarters: Stockholm, Sweden
Lookfor products/tactics used: Comparison analysis, Quizzes
Acero was developed from two curious nerds' strong passion for the sport. The intent is to create a product that resonates with all padel players out there, yet is simple and affordable.
Hopefully, over time, Acero can encourage a vibrant community of users ecstatic over its factory-to-user shopping experience, finished in top quality rather than perceptive advertising done by the majors where product differential branding of similar products is cloaked with naming like” Elite Pro”.
Acero is a father and son business—Ronnie Österberg & Mattias Österberg.
However, both are passionate about Padel and play it a lot. The duo has taken the necessary steps to ensure the company positively impacts the environment while delivering carefully crafted products.
The challenge Acero faced
Acero previously tried out other AI solutions that appear but they did not meet its expectations. Most performed poorly and were unable to give customers a forthright comparison analysis. Mattias was the one who first suggested lookfor AI shopping tool.
It is modern yet simple enough for non-coders to integrate into their Shopify sites. Plus, it came at no cost, taking less than 30 minutes to have it set up on the site.
Relying only on getting hold of live support from a human agent is not good enough. Studies show that the concentration span of the average shopper online is about 8 seconds and they abandon the search if they do not find what they are looking for.
That’s why ecommerce brands are investing in AI automation solutions to simplify how customers can be presented immediately with product options once they have qualities or details of what they are looking for.
Acero, not being any different, is using lookfor to simplify the customer journey from browsing, awareness, comparison, conversion, and retention.
How Acero customers use lookfor?
Mattias created a Bronze account in November 2023 and trained the AI chatbot (Alex) with information on over 500 Padel rackets. Since then, the company instantly recorded a 25% increase in sales and upward rise in its conversion rate optimization.
Many customers may not be familiar with the technical details of padel rackets, and they often don’t have the time to sift through buying guides or product comparisons on resource pages. Using AI assistants like Lookfor allows users to engage in real-time product comparisons.
Anytime a customer lands on the Acero site, they can ask the AI assistant about specific requirements such as budget, brand, or item specifications, making the decision-making process quicker and more convenient. Based on these responses, the chatbot can pull up and compare several paddles from the inventory.
Alex will showcase several products from the inventory for you to decide between two items, the chatbot can give a side-by-side comparison of different products. In turn, this speeds up the buying process, simplifying decision-making.
Better customer experience
Personalized experiences are great for converting visitors who arrive on-site. Acero feels obligated to give them the best experience every step of the way only ending when they buy a padel. That’s where lookfor comes in.
Lookfor has streamlined Acero's customer experience. Customers enjoy a smoother buying process which has impacted Acero's sales positively. Customers do not have to shuffle through product pages comparing products, instead, everything has been simplified when shopping for the perfect padel racket.
As a digital shopping assistant, lookfor is knowledgeable about the product and great at closing sales.
Simplified user experience
For perspective, Padel rackets are built in different weights, shapes, and materials. Each is suited to a certain playing style and level of skill. The cost of a unit varies depending on the manufacturing material—fiberglass or carbon fiber.
More established brands in the sport often spend a huge sum on branding and marketing, including having a few professional players endorse their products for appeal. For emerging brands such as Acero, reasonable online marketing strategies that draw customers to the ecommerce store are more effective.
Why Acero choose lookfor?
Acero struggled to find an AI solution that met their expectations, having tried many without success. Lookfor changed that by acting as an ideal sales assistant, engaging customers like a friendly sales rep in a physical store. Customers get to compare features, prices, and user reviews informing their decision-making.
Just ask Acero! They found the perfect mix with lookfor—happy customers and surging sales!
